September 18, 2004

I thought the problem was with my eyes

Now I know why the fonts have gotten so much smaller in the past couple of years.


Want people to read, not scan? Consider small type

The Eyetrack III researchers discovered something important when testing headline and type size on homepages: Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning. In general, our testing found that people spent more time focused on small type than large type.
http://www.poynterextra.org/eyetrack2004/main.htm

Posted by leita at September 18, 2004 08:30 AM to category Musings